What's a Capability Statement?

As the name suggests, it tells potential clients what you, or your organisation and staff are capable of. It highlights what your future capability is and reflects on your past successes.

Capabilit

I'm what we in the business (the "business" being journalism) call a poacher turned gamekeeper -- that is, a journalist turned press officer. As a reporter I spent a huge part of my day sifting through a slush pile of press releases, all sent out

The easiest way to meet city council members is to meet them at an event. Usually city council members have a phone number that is listed. Many will not ever answer the phone, but events they must be cordial and open to all. Explain who you are

If you own a franchise and have company vehicles, be sure you have a flag on it. First lets discuss the American flag. Franchising is the epitome of the free enterprise system. Its what makes America great. The entire United States government

Do you have a great idea for a story, but no clue how to get it in the news? Are you tired of pitching press releases the news media simply ignores?

After twenty years of beating the street as a TV reporter, I have a scoop for you: the media

When properly applied by business, non-profit and association managers, public relations medicine does something positive about the behaviors of those important external audiences of theirs that MOST affect their operations.

Its easy-to-s

The least expensive, most effective way for you to promote your product is through media coverage. Reporters are excellent communicators. They can often tell your story better than you can. They also have the attention of the public.

No prom

As a business, non-profit or association manager, let the tacticians handle the special events, brochures and press releases from now on.

You have better things to do.

Like demanding the real results youre entitled to, and for whic

They know they had better do something positive about those outside audiences that MOST affect their organizations. Especially business, non-profit or association managers, who also know they must persuade those key external publics to the m

If you're an online business using public relations (PR) to help increase traffic at your site, you've found a great way to gain exposure at little cost. And before you know it, the day will come when you are invited to do an interview with a repo

In my travels around the country while building my business I have had the pleasure of meeting some of the greatest community volunteers in our nation. I never missed an opportunity to meet community leaders and learn all I could about every marke

Publicity will take your financial planning practice, your business, and your life to the next level. Its going to bring you:

• more recognition
• more credibility
• more value to the marketplace
• more business

• What to Do When the Reporter Calls: Five Tips for New (and not-so-new) Business Owners By:-'' ''
  

  New business owners often miss out on publicity opportunities because they think it's a nuisance to talk to reporters. In fact, publicity can be far more valuable than advertising. Media exposure can give your business profile a huge boost. You
  

• Do You See PR's Real Value? By:-'' ''
  

  As a business, non-profit or association manager, do you see the value in doing something positive about the behaviors of those important external audiences of yours that most affect your operation?

  Do you see the value in persuading thos
  

• Media Relations: Should You Pay For News Coverage? By:-'' ''
  

  Dear New York Times:

  Id like to be quoted in one of your news stories. Enclosed is a check for $500. Please call me to arrange the interview sometime this week. Evenings are best. Thank you.

  Imagine how such a letter would be greeted